1. Stand Out And Look Professional
You don’t want to blend in with your competitors; you want to stand out from the crowd – raise the bar of creativity in your industry! Using a graphic designer will ensure your business is uniquely branded and consistent throughout your marketing collateral, making sure customers remember you for all the right reasons! A graphic designer knows the rules, the grids and the ratios, the colour theories, the design principles that are involved in reinforcing a message and building a strong, recognisable brand whether newsletters, sales sheets, letterheads, flyers – be consistent and professional.
2. Reinforcing Your Vision
The right graphic designer will take your vision and run with it, bringing it to life in the right way that is appealing for your audience and provides a strong visual. This involves as little, or as much input from you as you like – ultimately they are there to save you time and get your business noticed. This is even more crucial for a start-up business – time is everything! A graphic designer can help you with all those decisions that involve organising your thoughts and getting your brand up and running.
3. They Know What Looks Good
A graphic designer that has been in the business for a while will follow the trends and have a strong eye for successful creativity, without being cluttered in their designs.
4. Problem Solvers
Often concepts are too complex for businesses to communicate to their audience. This is where a graphic designer comes in. Difficult concepts can be turned into creative, innovative designs that enhance your credibility and help sell your product or service to your intended audience.
5. Saves You Money
You might think this to be the opposite, but trying to produce your own designs might in fact cost you more money. Take into account the amount of time it would take you, the research, the images, the concept ideas, the design itself, liaising with the printers – it’s true when they say time is money! While you were doing all this, no-one was running or promoting your business – a graphic designer can take this weight entirely off your hands for you.