We know it’s difficult for businesses to get noticed and turn ‘browsers’ into buyers, especially during tough times when customers have the power to shop around for the best deal. So we’ve put together a few additional tips on how you can add to your marketing and boost your awareness..
Network network network – Whether this is face-to-face, or through the wonderful world of LinkedIn, take advantage of any opportunity to circulate your name. Hand out business cards as much as possible, make yourself familiar, and make it clear what it is you have to offer potential customers.
Try it – Samples, incentives, promotional gifts – people want an insight into what you do, what you sell and what you stand for as a brand. Having your logo printed onto promotional items will give potential customers a reminder of you and are a highly effective way of imprinting your name in their mind!
Are you online? – As I’m sure you know by now, having an online presence is crucial in communicating both with existing and potential customers. Use your Facebook page, LinkedIn profile or Twitter account to spread the word about how great you are! Interact with your audience, and most importantly – listen to what they have to say about you!
Get Creative – Depending on the type of business you’re in, the more unusual your marketing tactics the more likely you are to make an impression. People love something different, something unique and something that grabs and holds their attention. Produce a weekly podcast, send out a creative mailing, create a YouTube channel, hold a workshop, write an e-book or sponsor your local sports team. The best tactics are the unique ones you come up with yourself! Don’t try do too many at once though – you need to find what works best for you and let it develop, that way you learn how to get the most out of your tactics.