How Some Of The Most Loved Brands Created Their Names

Coming up with a brand name isn’t always easy. Watching adverts on the television and reading about some of the most-loved brands makes you wonder how they came up with such original, creative names, but it’s not always as complex as we might think! Take a look…

AMSTRAD

Alan Michael Sugar Trading

VODAFONE

From Voice, Data, Telephone

OREO

Taken from the Spanish word for gold

ADIDAS

Nickname of founder Adolf ‘Adi’ Dassler

INTEL

From Integrated Electronics

PIXAR

From pixel and the co-founder’s name Alvy Ray Smith

ALDI

The surname of the founders (Albrecht) plus discount

GOOGLE

Taken from the word googol, meaning a huge number best described as 1 followed by 100 zeroes

LEGO

Taken from the Danish expression, Leg godt, which means, play well

STARBUCKS

Named after the coffee loving character in Herman Melville’s novel Moby Dic

NIKE

Named after the Greek goddess of victory

ADOBE SYSTEMS

Named after Adobe Creek, a stream that ran behind the house of John Warnock, one of the co-founder

COCA-COLA

Named after two of the ingredients – the coca leaf and the kola nut