A great brand name is crucial. You have seconds to grab a consumer’s interest and make your brand stick in their mind, so your brand name has to be perfect. It’s the first thing you have to consider, and it…
If the economy of McDonalds was a country, it would be the 68th largest country in the world - just ahead of Sri Lanka. Proctor and Gamble wouldn’t have existed if the two men hadn’t decided to marry. Both men married into…
Coming up with a brand name isn’t always easy. Watching adverts on the television and reading about some of the most-loved brands makes you wonder how they came up with such original, creative names, but it’s not always as complex…