ISOLA Nail Spa
The Challenge
ISOLA Nail Spa is a family run business with 10 years’ experience in the nail industry. They approached us with the issue that their current brochure for their business was insufficient because their prices are constantly changing so it was inconvenient as it was always incorrect and came across unprofessional. Therefore, they needed something that could be changed and tweaked as frequently as they needed.
The Solution
To solve their issue, we created a folder with separate leaflets about each treatment, consequently when prices change the whole booklet doesn’t need to be reprinted and only the leaflet for the specific treatment does. This makes it more cost effective for ISOLA. It also makes it easier to add promotions and take away old outdated ones without reprinting everything. The new folder and leaflets include the same information as the old brochure but unlike a standard brochure, increases the flexibility of prices and any changes needing to be made. We also added extras to the folder, including an appointment card slot, opening hours and a call to action which aids further promotion and sales. It also makes it increasingly easier for ISOLA to show someone information about a specific treatment without them having to search through an incorrect brochure. Overall the new folder and separate leaflets are cost effective as it has improved on what they had before and is also cheaper.
