The challenge

The challenge here was to update the logo whilst not making it look too corporate and still retain the ‘community’ feel.  Once the rebrand had been carried out the school also wanted a fresh, up to date informative website designing and developing, along with rebranded stationery.

The solution

PMD carried out a full workshop with teachers, governors, parents and children. In doing so we were able to get under the skin of the school and really understand the positioning of the school within the community. A fully integrated approach was taken to ensure all mission and vision values were met.  Once this was clear it was easier to produce a logo and brand that reflected the thoughts of the school for the future.

Going forward Sandy Lane are embracing their new brand and carrying it out throughout the school through uniform, stationary, signage and especially their website.

The website took the rebrand and brought to life the ideas and values of the school whilst informing children, parents, governors and other external bodies.