The challenge

PSG has 50 offices throughout the country and there is a requirement for each Franchise to regularly market their business.

As part of a sales kick PSG briefed PMD to update their national brochure with a new look and feel, new imagery, texture and content.  Once the brochure had been signed off this was then to be added to the store where franchises could personalise the brochure with their contact details, creating a bespoke offering.

 The solution

After an initial meeting to discuss the look and feel of the brochure PMD created several versions for PSG to comment on and amend where appropriate.  The brochure was then added to the store as part of a free ‘New Year’ incentive and was pushed as a sales tool for all franchises along with branded PSG folders.