The Challenge – White Cross Vets wanted to create a campaign that would benefit existing clients as well as gaining the interest of new clients. They felt that a reward would be a suitable way of doing this and would also be an effective way to get returning clients.

The Solution – We devised the poster campaign ‘Introduce a friend and you’ll both receive a £10 credit’, which encourages both new and existing White Cross Vet client to return to their local practice. ‘Introduce a friend’ works so that when someone is registering their pet and they mention an existing client’s name, both accounts are credited £10. The credit can be used for all services, medicine, food and toys or treats. There is also no limit to the number of friends they can recommend which maximizes the chance of even more new clients.