Even in today’s online world there is still a role for brochures and catalogues so SDS wanted to review their main product brochure to ensure they were maximising sales opportunities and ultimately to revitalise the structure in order to bring it more up to date.
PMD reviewed the current catalogue in terms of format and creative design.
Our solution was to use a more cost effective format and the redesign allowed us to modernise the overall brand for SDS. We were also able to display products consistently shown and identify additional products to upsell when purchasing key items.
The final brochure not only saved money though the cost effective digital print solution, it also created a product clarity which has been well received by customers and sales team.