The challenge here was to update the logo whilst not making it look too corporate and still retain the ‘community’ feel. Once the rebrand had been carried out the school also wanted a fresh, up to date informative website designing and developing, along with rebranded stationery.
PMD carried out a full workshop with teachers, governors, parents and children. In doing so we were able to get under the skin of the school and really understand the positioning of the school within the community. A fully integrated approach was taken to ensure all mission and vision values were met. Once this was clear it was easier to produce a logo and brand that reflected the thoughts of the school for the future.
Going forward Sandy Lane are embracing their new brand and carrying it out throughout the school through uniform, stationary, signage and especially their website.
The website took the rebrand and brought to life the ideas and values of the school whilst informing children, parents, governors and other external bodies.
“We decided to go with PMD Creative Solutions to design and develop our new website and, alongside this, they worked with us to re-brand the school, including new logo designs and signage. From the beginning of the process to the final product, PMD always responded to our various requirements and demands very professionally, either in person or over the phone. Now that we are up and running with the website we are finding it incredibly easy to maintain, unlike our previous content management system. This means that staff are not afraid to keep their pages up to date as it doesn’t take very long at all. Any queries we do have are dealt with quickly via email or phone call, meaning we waste no time and the site always looks good”.
Deputy Headteacher – Sandy Lane Primary School