The Saltaire Festival has been running for 10 years and attracts over 40,000 visitors during the 10 days it lasts. With key changes planned for the 2013 festival they saw this as an opportunity to re-brand and re-focus the event.
PMD worked with the Saltaire Festival team to develop and create a new brand which focused on bringing the festival to life and highlighting key areas of the event.
Using colours to drive engagement and portray a sense of fun we coupled these with a graphic showing the bandstand – the focus for the 2013 event’s new central area.
To build momentum for the festival PMD also worked on a new launch postcard that both achieves stand out by using ‘Sir Titus Salt’ and also shows this year’s festival marks a new brand with something new for everyone.
The Saltaire Festival team are thrilled with the new brand execution. It more than meets their overall objective to make the 2013 Festival come to life and creates a real anticipation in the build-up to the event.
The Saltaire Festival has been running for 10 years and attracts over 40,000 visitors during its 10 days. Last year the festival team wanted to positively promote the new brand for the 2013 event.
The two key challenges for the 2013 Festival were:
PMD developed some new approaches to both the traditional Festival booklet and also the Advertising Pack for 2013.
The Festival Booklet – will be a z-card, interactive format that will engage the visitors for longer. It’s also likely to be retained for longer as it’s an easy to store format. Advertisers also have more stand out so they benefit too.
Advertising Pack – we reviewed the current pack and researched general media packs where design and story building create excitement and engagement. We used our learnings to create our own pack which generates interest and drives advertising and sponsorships for the festival.
The Saltaire Festival that has been running for 10 years and attracts over 40,000 visitors during its 10 day duration. For 2013 the festival organisers wanted to drive more online visitors than ever before.
The team were keen to capitalise on the high level of interest in the event and to use their web presence social media to create a real online buzz in 2013.
PMD carried out a review of the current Saltaire Festival website and ran a workshop to discuss and define the needs for the new version
It was clear that there was an opportunity to completely revamp the site to make it more interactive and to engage audiences by encouraging them to look at key events from a calendar on the home page.
The overall website strategy was to keep visitors on main pages and ensure each event is impactful and engages more interest.
The social media element is key to driving interaction while the festival is taking place – so the site has a clear focus to prompt debate and create noise around each day’s events.