RFU run a ‘West Yorkshire 7’s’ and they wanted to connect all clubs that take part in this competition. They were keen to maximise use of social media and therefore needed a website to connect all their activities.
PMD’s leader is a loyal rugby player, so working on this project allowed him to connect with his passion and apply his marketing skills to ensure it was a well-planned campaign designed to get results.
PMD worked with the RFU to map out the scope for the website and ensure that it contained all the information required.
In developing the design for the website and its support literature PMD created a hard working visual approach that ensured it was highly targeted to rugby players and which was fully in keeping with RFU branding.