Phillip Stoner are a family run jewellery business. They pride themselves on friendly, customer-focussed service and have an established reputation as the leading diamond and platinum specialist in the North of England.
To produce a stunning brand advertising campaign which demonstrates both the expertise of Phillip Stoner in making bespoke jewellery and touches on the emotion of acquiring a stunning piece of special occasion jewellery.
We used stunning model photography merged with superb examples of pieces of bespoke jewellery. The line ‘Yours Forever’ played on the feeling of buying a stunning piece of jewellery and aligning the jeweller to the customer.
Two distinct ads were produced in the campaign which featured in regional press and magazines and in a poster media campaign in Leeds City Centre during the run up to the holiday season.
An increased awareness of the brand, delivered by a surge of in-bound enquiries to all stores in the critical month of December. In addition, the campaign gave great impetus to the launch of the new outlet in Spinningfields, Manchester.