Phillip Stoner - PMD CS / Phillip Stoner - PMD CS

  • Phillip Stoner
  • Phillip Stoner
  • Phillip Stoner
  • Phillip Stoner

The challenge

Phillip Stoner are a family run jewellery business. They pride themselves on friendly, customer-focussed service and have an established reputation as the leading diamond and platinum specialist in the North of England.

To produce a stunning brand advertising campaign which demonstrates both the expertise of Phillip Stoner in making bespoke jewellery and touches on the emotion of acquiring a stunning piece of special occasion jewellery.

The solution

We used stunning model photography merged with superb examples of pieces of bespoke jewellery. The line ‘Yours Forever’ played on the feeling of buying a stunning piece of jewellery and aligning the jeweller to the customer.

Two distinct ads were produced in the campaign which featured in regional press and magazines and in a poster media campaign in Leeds City Centre during the run up to the holiday season.

The results

An increased awareness of the brand, delivered by a surge of in-bound enquiries to all stores in the critical month of December. In addition, the campaign gave great impetus to the launch of the new outlet in Spinningfields, Manchester.

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