Covered2go is a leading online travel insurance company which focuses on the over 50s market and has sound endorsements from Which Magazine. As an online business they have the challenge of maintaining a fresh website presence and ensuring they succeed in a highly competitive sector.
They were keen to evolve the business by providing value for money, quality travel insurance for all types of holidays for all demographics.
So they challenged PMD to develop a new brand with logo design and a look and feel for a new website to be launched early Summer 2013.
Initially PMD developed a selection of logo designs for discussion. This process worked well as it allowed Covered2go to work through the re-brand process and visualise the type of brand they wanted to become.
We then looked at website home page design as this is the showcase for the brand/business and needed to have immediate stand out and clarification of the type of service the brand delivers.
A hard working creative solution has delivered a C2Go brand that is future proof and which also provides flexibility to allow them to move into more sectors of the insurance market.