Audiotel International had a long established website that didn’t project today’s offering as well as it could. So, with a re-brand underway and new strategy being considered the web presence was seen as a key opportunity to engage and drive leads.
Plus in the multi-media world we live in, they recognised the need to elevate their presence online and ensure they were being seen positively and capitalising on sales via this channel too.
PMD developed the proposed new site map based on research and brand considerations to give Audiotel International a new website that is future proof. The website planning is key to its success with content planned based on key word research and Google stats analysis.
A new website presence that delivers a great platform for the brand and is fully interactive with regular updates now being controlled by the internal team at Audiotel International.With regular monitoring of google stats, performance measure are in place to ensure this channel is working as well as it can.
Audiotel International has over 35 years’ heritage in providing security solutions. They asked us to instigate a Strategic Planning process to re-energise the brand to sustain their leading position and clearly deliver a confident statement to the world. In a niche and highly technical market where product innovation is key to on-going growth, they also recognised the need to develop and re-package the product range.
PMD carried out a re-brand for the business which included a detailed audit of their current position, an analysis of the competition and the definition of brand aspirations for the future. A new brand was developed including a new logo and the confident strapline “The intelligence to protect” which defined the business offering. The new look and feel also ensured they have a brand that can continue to evolve in the future with the introduction of both new imagery and products. With a multi-channel sales and marketing strategy for the brand project it encapsulated all aspects of the sales cycle and delivered consistency in all communications.
A new clear, concise and highly effective new brand for Audiotel International that projects a strong and professional image to the market. Early indications show that the rebrand has been well received. It has also re-vitalised the sales team and given them a new confidence to strive for even greater success in the market.
In order to strengthen their position in a market that is niche with a highly targeted clientele they felt the need to review their business strategy and re-define their position as a leading provider of high value security products.
PMD worked with the Sales Team and Directors at Audiotel and took them on a planning journey to review the current position of their brand and business. The process identified a need to define core market sectors and to establish Audited International as a specialist for key products. With distributors all over the globe they also needed to engage more and clearly define today’s business plan.
We defined the relevant market sectors and matched products with these sectors. By doing this, and by observing other players in the global market it allowed us to crystallise Audiotel International’s proposition.
The three core market sectors were defined as Defence, Commercial and Law Enforcement & Government. This precision meant we could develop a highly targeted strategy to connect with each one. The Sales Team now have ownership of sectors and sales have already increased. This has provided sound foundations for continued growth in 2013 and has ensured Audiotel International remains the specialist provider.
As part of the rebranding exercise for Audiotel International they needed to establish the key items to support the Sales process and to ensure the new brand launch was coherent across all channels.
In a competitive niche market, the business was also keen to establish a sound look and feel across all material that effectively reflected the Audiotel International brand and its suite of products.
PMD worked with the Sales Team to define what key items were required to support the sales process both online and offline.
We developed and designed a full suite of literature that was tailored to each of three different sectors. This ensured that we focused on the design and messaging that would truly resonate with the respective audiences.
When planning for this project our creative process first explored positioning statements for each sector. We then explored how visual techniques could be applied to bring product and key selling messages to life.
The business has a full suite of new marketing literature that supports the sales team and is designed to drive future sales.
Key literature is also available to download from the website to give the audience access to key technical information about individual products.